Amanda Cole is shaping the future of AI-driven marketing as Chief Marketing Officer at Bloomreach. With more than two decades in B2B SaaS, she has scaled global marketing and demand generation at companies including MX, Basware, and Blueshift, and now leads strategy for one of the world’s top commerce experience platforms. She also serves on the Executive Board of the MACH Alliance, where she champions open, best-of-breed enterprise technology. Amanda brings a mix of creative leadership and data-driven execution that helps brands unlock growth and deliver personalized customer experiences