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The new rules of marketing

In the Age of AI Search

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Gerald Murphy
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Gerald Murphy

Digital Strategist

Semrush

Gerald Murphy is an Evangelist at Semrush Enterprise, where he bridges search, AI, and consumer behavior into actionable product strategy. At Semrush, he leads Customer Pulse, the system that connects enterprise feedback directly to product, marketing, and go-to-market teams, ensuring insights don’t just sit in a slide deck but actively shape how organizations grow.

With a career spanning agency, SaaS, and client-side roles, Gerald has advised global brands at BrightEdge, led Voice of the Customer strategy at Similarweb, and lectured on information retrieval before most people knew what a search engine was. Known for his ability to translate shifting search behaviors and AI’s impact on digital journeys into strategy, Gerald helps companies cut through the noise of an AI-first world to deliver what customers actually want

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