Greg Daines is the founder and CEO of ChurnRX, widely known as “The Churn Doctor” for his groundbreaking research on customer retention and growth. With over two decades of experience leading client success at companies like InsideSales.com and Lecorpio, Greg has built a career on challenging conventional wisdom and pioneering new approaches to customer value. He is also the co-founder of the Customer-Led Growth Forum, where he helps B2B SaaS leaders reduce CAC, increase CLV, and scale customer outcomes.