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Why Great Products Still Fail

The GTM Mistakes AI Can’t Fix

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Ashley Emery
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Maja Voje

Founder

Growth Lab

Maja Voje is a bestselling author and B2B AI go-to-market strategist whose frameworks have been adopted by more than 8,500 companies worldwide. As founder of Growth Lab, she has advised global brands like Bayer, Heineken, and Microsoft, led a $22.5M crowdfunding campaign as CMO of OriginTrail, and co-taught one of the world’s most popular growth hacking courses with 50,000+ students. Today, she helps companies harness AI and agentic workflows to build repeatable GTM systems that drive profitable growth.

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