Matt Freedman is a rare hybrid of artist and entrepreneur — a musician who’s shared the stage with chart-topping acts, and a business builder behind multi-million-dollar exits. As founder of Rhythm, he helps brands and entrepreneurs dominate their markets through high-impact content, social media mastery, and revenue-driving GTM strategies. His approach blends creative storytelling with data-driven growth systems, delivering both cultural relevance and measurable ROI.
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Before Rhythm, Matt played a pivotal role in scaling Kustomer, a customer experience platform acquired by Meta. His career spans founder-led ventures, GTM leadership for high-growth SaaS and AI companies, and advising brands looking to break through noise-filled markets.
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On the music side, Matt fronts Matt Freedman & The Herd, known for electrifying live shows and deeply personal songwriting. He’s performed at iconic venues, opened for major artists, and built a loyal following across fans and fellow musicians.
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Matt’s philosophy is simple: brands and businesses are built like great songs, with clarity, emotion, and a hook people can’t forget.